Deadline: Wednesday 1 May, 9am
Interviews: Wednesday 15 May
Salary: £34,000 per annum
Hours: 40 hours pro rata
Contract: full time, permanent
Direct reports: Digital Communications Officer; Audience Development Officer - fixed term contract (post vacant) volunteers and interns as required.
ABOUT CHAPTER
Chapter is an international centre for contemporary arts and culture, rooted in Cardiff. For more than 50 years, it's been a catalyst for creativity and critical thinking, supporting artists and audiences to thrive and take risks. We believe that art has the power to connect us all and create meaningful change.
We're a dynamic hub that produces and promotes inventive and compelling work that's open and accessible to all. Across visual art, performance and film, we present an experimental, evocative and bold programme of events all year round.
Alongside our public arts programme in our gallery, theatres and cinemas, we work behind the scenes to support continuous professional development, connecting deeply with creative practitioners to support their career paths.
We're also creative home to more than 50 artists' and companies who are based in our studios, offer spaces for an array of weekly and monthly classes, and operate a busy caffi bar.
Our programme is celebrated internationally, but our role as a local hub is equally important. We work with and for the people on our doorstep to create compelling, experiences connecting art with community.
We believe in the power of the arts to transform lives and promote personal and social wellbeing. We strive for our venue and programme to be accessible to everyone, and welcome around 500,000 people through our doors every year.
OUR IDEAL CANDIDATE
You'll be ambitious, organised and dynamic with demonstrable experience of working in a similar role in an arts centre, cultural institution or other public-facing environment. You'll be open and curious about art in all its forms and enjoy working in a busy and exciting environment.
- You'll be incredibly organised with excellent communication skills, good attention to detail, exceptional negotiation skills and the ability to handle sensitive situations with diplomacy.
- You'll be adaptable and able to work to tight and often challenging deadlines, remaining calm and focused under pressure. You'll thrive in a team but will also be able to work on your own initiative anticipating challenges and providing effective solutions.
Our venue is for everyone, and we welcome applications from everyone. We particularly encourage those from people from a Black, Asian & Minority Ethnic background or who identify as Deaf or disabled as they are currently under-represented in our organisation.
Purpose of role:
The Head of Marketing and Communications works with the team to devise and implement marketing and communications strategies that expand Chapter's audience development objectives. You'll liaise closely with the programme team, and with teams across the organisation including IT, trading, community engagement, visitor services, fundraising and with our creative community.
You'll have strategic responsibility for managing campaigns, audience development, press, PR and advertising, to build profile, increase visits, meet financial targets and ensure access for the widest possible audience.
You'll be part of a small team that delivers ambitious marketing and communications campaigns and is pivotal in connecting us with audiences via compelling content that conveys our core messages. Through forward-thinking communications, you'll help to enhance our profile as a leading cultural organisation in Wales and the UK.
PERSON SPECIFICATION
As Head of Marketing and Communications, you'll need to demonstrate the following competencies.
Person Specification:
Essential:
- Demonstrable managerial experience in the media, marketing or creative sectors.
- Understanding of and/or interest in the creative landscape in Wales.
- Proven track record in designing and delivering effective marketing and audience development campaigns that drive sales, engagement and attendances.
- Experience of analysing marketing metrics and producing reports that demonstrate the effectiveness of campaigns.
- Experience of planning and managing budgets.
- Proficiency with databases and/or client relationship management systems, preferably Spektrix.
- Familiarity with devising, managing and maintaining content for websites and digital platforms.
- Commitment to safeguarding and promoting the Welsh language.
- Ability to manage and develop internal and external working relationships.
- Excellent organisational and planning skills, including the ability to prioritise workload and delegate tasks accordingly.
- Excellent communication skills with the ability to motivate and inspire people.
- Commitment to excellent customer service, and the delivery of outstanding visitor experience.
- Experience in audience segmentation, utilising Audience Agency Spectrum or other established methods.
Desirable:
- Welsh Communicator
- Effective use of CMS such as Craft
- Understanding of GDPR and data protection legislation
- Experience of devising and managing press and media campaigns
- Experience and/or an understanding of event management or venue operations
- Knowledge of brand management and development
- Proficient in Adobe Photoshop, Illustrator or other design packages
STAFF BENEFITS
Staff benefits include:
- 5.6 weeks of holiday per annum, including bank holidays, pro rata for part-time positions.
- Contributory pension scheme to which you will be auto-enrolled (subject to the conditions of the scheme).
- 20% off food and drink in the caffi bar.
- Enhanced Maternity and Adoption Pay, after a year's service.
- Welsh at Work scheme.
- Two free cinema tickets a month.
- Access to an Employee Assist Programme.
- Complimentary tea/coffee in our office space.
- Complimentary lunch when working in the building.
- Support for continuous development.
- Eye Care for DSE.
- Secure bike racks.
- Staff parking.
- Staff socials.
